Piqaso Digtal

We create exceptional digital solutions and bespoke products, from world-class native and cross-platform apps to custom software, fully interactive and responsive websites, e-commerce tools, AI systems, e-learning platforms, and more.


Should I Create an App or Website?

Should I Create an App or Website?

Choosing whether to create an app or website depends on your specific goals, objectives, purpose, or target audience and the functionality you want to offer. Here are some factors to consider before deciding.

Creating an App

User Experience and Interactivity: Research shows that many people prefer apps over websites because of their interactive and engaging user experiences. They are more suitable if your idea involves complex interactions and animations or relies heavily on standard smartphone features like GPS, camera, or sensors.

Offline Access: If your users need access to content or functionality without an internet connection, apps are better equipped to handle offline scenarios.

App Store Presence: Apps are distributed through app stores (like Apple App Store or Google Play), providing a centralized platform for users to discover and download your app.

Push Notifications: If real-time communication, for instance, push notifications, is essential for your concept, an app would be a great choice.

Platform-Specific Features: If you want to leverage specific features of a mobile device (e.g., NFC, ARKit, or Android intents), building a native app may be necessary.

In addition to the above, the following makes apps a great choice

  • Increased data privacy and security
  • Personalization options
  • Simple interfaces
  • Readily accessible user reviews, feedback, and support tools
  • Multi-Device Synchronisation

Developing a Website

Accessibility: Websites are accessible through browsers on various devices, making them more versatile. Your users or web visitors don’t need to install anything. Also, the content is easily shareable through URLs.

Development Cost and Time: Websites are often quicker and less expensive to develop when compared to apps, especially if your aim is cross-platform compatibility.

Maintenance and Updates: Websites are easy to update; changes reflect instantly for all users. Updates for apps may require users to download and install new versions.

Search Engine Optimization (SEO): Websites are more accessible to search engines because they aid in high visibility, wider reach, and discoverability in the web space, which attracts organic traffic and even conversations with well-performed SEO.

Cross-Platform Compatibility: Websites work across various platforms and devices, ensuring a consistent experience. Responsive design can adapt to different screen sizes.

Standard features of websites

  • Brand name and logo
  • Personalized domain name
  • Contact and social media information
  • Call to actions
  • Blog or news and updates page
  • About us page.
  • Search functionality
  • FAQs

Hybrid Web Development Approach

Progressive Web Apps (PWAs): Combine features of both apps and websites developed with web technologies. They offer offline access and push notifications. You can install them on your home screen.

Cross-Platform Development Frameworks: Technologies like React Native or Flutter allow you to write code once and deploy it on multiple platforms, bridging the gap between native apps and web development.

Some PWAs include:

  • Starbucks
  • Uber
  • X Lite (formerly Twitter Lite)
  • Pinterest
  • Tinder
  • Trivago
  • Spotify
  • Telegram
  • Clipchamp
  • Gravit Designer
  • Rakuten 24
  • Alibaba
  • Airbnb

Consider your budget, target audience, and the specific features you need to decide which option aligns better with your goals. In some cases, a combination of both (website and app) might be the most effective strategy. Get an in-depth consultation on the same, or start the journey toward getting an app, website, or hybrid platform today.

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